Content Adaptation

Volantis' New Platform to Deliver Intelligent Content Adaptation to Mobile Users

2008-11-19T07:05:00.000-08:00

Volantis Systems declared earlier today the release of a new product, Feed Builder. Feed Builder is a web-based platform which will allow mobile subscribers to manage, aggregate and design their own mobile data and content feeds. Feed Builder is designed to be offered by mobile operators, alongside Volantis' BuzzCast product, that provides operators with the service management and delivery infrastructure for mobile data and content feed delivery. Feed Builder will fully support Volantis' recently announced Apple iPhone and Google Android clients for Buzzcast, as well as third-party and browser-based Buzzcast clients. Feed Builder can be served either by mobile operators or by Volantis and will be made available for use in the beginning of 2009.

Feed Builder allows subscribers to choose from a range of pre-populated feeds and share them with others. Feed Builder's easy-to-use web interface allows subscribers to add their own personal feeds, blogs or photo-streams, and add comments and ratings to existing feeds created either by the operator or by other subscribers.
Feed Builder has the ability to promote "Featured Feeds" from the operator's preferred content partners. The branding and presentation of feeds can be managed centrally by applying specific templates, both globally and per feed; subscribers can also select their own templates on a per-feed basis.

"Smart Feeds" allow feed-based "mash-ups" to be created, and then personalized by the individual subscriber. For example, a subscriber can use a "Smart Feed" to search for and be notified about employment opportunities in their area, or to watch for articles containing specific search words across a set of subject-related news feeds and blogs.

The Feed Builder platform has the flexibility to support different operator business models. The price of the service to mobile operators is based on the number of subscribers.However, operators may choose to bundle the service into their subscribers' data plans, charge a subscription for the service or offer it free of charge while including advertising content.

"Volantis Systems is dedicated to making the mobile web more valuable for both subscribers and operators," said Mark Watson, chief executive officer of Volantis Systems. "By making more and more data and content available on mobile handsets, and by allowing subscribers to personalize the mobile services they receive, both in terms of data and of presentation, operators can see increased data revenues through users upgrading their subscription plans, and by ensuring the relevance of the mobile services they deliver."

About Volantis
Volantis is a world leader in supplying Intelligent Content Adaptation solutions for the Mobile Internet, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device.

Vantrix, A provider of content adaptation, Launches Media Controller

2008-11-17T04:55:00.000-08:00

Vantrix, a leading supplier of content adaptation and optimization solutions for converged wireless, broadband and cable networks today declared important additions to its executive team and Board of Directors, along with renewed focus on core competencies in multimedia content processing and delivery.

Co-founder President & CEO of Vantrix, Allan Benchetrit, has gathered a team of industry experienced workers to aid in leading the company through its future phases of growth.

"As the company experiences triple-digit, year-over-year growth, the addition of Patrick Lopez as Chief Marketing Officer, Charles Marsh as VP Sales Americas, Elie Daher as VP Finance and Administration, and Bruce Stamm as VP Customer Operations, dramatically strengthens Vantrix' ability to manage growth in a rapidly evolving market," said Mr. Benchetrit. "I also welcome Serge Fortin to our Board of Directors, as external advisor. Together, this outstanding team of experienced wireless and telecommunications professionals has already made significant contributions to our company's recent growth and will be instrumental in helping Vantrix achieve both its expansion and market penetration goals."

In the last few months, Vantrix has sustained its commitment to maintaining its leadership role in the subject of multimedia processing, transcoding and video delivery for converged networks. The company has been successful in deploying its technology with a growing number of network operators and mobile entertainment companies to offer innovative services such as MMS, Mobile TV, User Generated Content (UGC) and Video On Demand. These solutions are now supported by Mediadvanc, the of Vantrix' 8th generation media processing platform.

Mediadvance is the core software platform on which all Vantrix products and solutions are built. A common software platform provides Vantrix customers with a single point of management, provisioning and administration of their multimedia services. The benefit is considerable OPEX and CAPEX savings as more multimedia content is being delivered by network operators.

About vantrix
Vantrix supplies some of the best multimedia customer experiences on any network. The company offers a comprehensive suite of solutions that delivers any multimedia content to any device, focusing on the best possible user experience to drive consumer adoption of premium services like MMS, Mobile TV, User Generated Content and Video On Demand. Vantrix is headquartered in Montreal with offices in London and Dubai.

Iseemedia Inc., a leading provider of rich content adaptation certified by AT&T

2008-11-10T05:05:00.000-08:00

A leading provider of rich content adaptation and delivery solutions for web and wireless, iseemedia Inc., announced today that its iseedocs solution has been certified by AT&T for use on Windows Mobile devices and it is now available through AT&T as a certified business solution to their enterprise customers worldwide. iseedocs is now officially listed on AT&T's online Certified Solutions Catalog and is being promoted by AT&T's Business Solution sales team.

iseedocs offers fast, secure, and cost-efficient access to rich email attachments for Microsoft Exchange Direct Push emails on Windows Mobile and other Exchange ActiveSync devices. With iseedocs, anyone can access large email attachments in seconds, and its patented content adaptation and on-demand streaming technology allows for data savings of over 90%, bringing cost savings to Wireless Operators, Hosted Exchange Service Providers, Enterprises and Consumers.

"Certification and promotion by AT&T is another major milestone for iseemedia as it validates and exposes iseedocs solution to a large range of enterprise customers who can significantly benefit from our technology," said Anthony DeCristofaro, president & CEO of iseemedia Inc. "We look forward to working together with AT&T in promoting this solution to the large enterprises in the US and elsewhere, and making this endeavor a success for both AT&T and iseemedia."

With Windows mobile devices outselling Blackberry offerings and expected to reach close to 30M units next year, OEMs such as Nokia and Apple, are also obtaining Exchange ActiveSync licenses from Microsoft to take advantage of the Exchange Direct Push mobile email solution.

iseedocs is well positioned to embrace and benefit from this growing industry trend, as it offers a perfect addition to make the Microsoft mobile email solution a very compelling and cost-effective alternative to Blackberry. iseemedia expects to add support for other EAS devices, including Nokia S60 and Apple iPhone, by early next year.

About iseemedia:iseemedia Inc. is a software development company focused on the commercialization of advanced, rich content adaptation and distribution solutions for Web and wireless applications. The Company maintains a portfolio of issued and pending wireless and imaging patents that support authoring, streaming and interactive viewing of content. iseemedia is publicly traded on the TSX Venture Exchange.

A Leading Provider of Rich Content Adaptation Solutions Certified by AT&T

2008-11-04T22:12:00.000-08:00

iseemedia Inc., an industry leader in providing rich content adaptation and delivery solutions for web and wireless declared today that its iseedocs solution has been certified by AT&T for use on Windows Mobile devices and it is now available through AT&T as a certified business solution to their enterprise customers worldwide. iseedocs is now officially listed on AT&T's online Certified Solutions Catalog and is being promoted by AT&T's Business Solution sales team.

iseedocs offers fast, safe, and cost-effective access to rich email attachments for Microsoft Exchange Direct Push emails on Windows Mobile and other Exchange ActiveSync devices. With iseedocs, one can access even large email attachments in seconds, and its patented content adaptation and on-demand streaming technology allows for data savings of over 90%, bringing cost savings to Wireless Operators, Hosted Exchange Service offerrs, Enterprises and Consumers.

"Certification and promotion by AT&T is another major milestone for iseemedia as it validates and exposes iseedocs solution to a large range of enterprise customers who can significantly benefit from our technology," said Anthony DeCristofaro, president & CEO of iseemedia Inc. "We look forward to working together with AT&T in promoting this solution to the large enterprises in the US and elsewhere, and making this endeavor a success for both AT&T and iseemedia."

With Windows mobile devices outselling Blackberry deals and expected to reach nearly 30M units next year, OEMs such as Nokia and Apple, are also getting Exchange ActiveSync licenses from Microsoft to take advantage of the Exchange Direct Push mobile email solution. iseedocs is well positioned to embrace and benefit from this growing industry trend, as it offers a perfect addition to make the Microsoft mobile email solution a very compelling and cost-effective alternative to Blackberry. iseemedia expects to add support for other EAS devices, including Nokia S60 and Apple iPhone, by early next year.

About the company
iseemedia Inc. is a software development company focused on the commercialization of advanced, rich content adaptation and distribution solutions for Web and wireless applications. The Company maintains a portfolio of issued and pending wireless and imaging patents that support authoring, streaming and interactive viewing of content. iseemedia is publicly traded on the TSX Venture Exchange.

Openwave content adaptation teams with Alcatel-Lucent

2008-11-02T08:33:00.000-08:00

Content adaptation software developer, Openwave Systems and Alcatel-Lucent declared a joint venture to make a pre-configured software solution for service providers. The solution will include Openwave’s open Internet service management and Alcatel-Lucent’s professional services. The solution will enable mobile operators and wireless broadband providers to realize revenue from mobile and wireless broadband Internet services.

primarily the software solution will be powered by Openwave Integra platform, which is the newest open Internet solution specially designed for providing open, secure multimedia and multi-protocol service deployment on converged networks. It includes service enablers like Openwave OpenWeb, Openwave Passport, Openwave OpenMedia and Openwave Location Manager.

“Leveraging the extensive system and applications integration expertise that Alcatel-Lucent offers, Operators are able to launch new mobile services quickly and cost-effectively in their multi-vendor carrier-grade networks,” said Jean-Pierre Gaillat, managing vice-president systems and applications integration at Alcatel-Lucent, in a statement.

Gaillat stated: “The Alcatel-Lucent strengths in providing complete lifecycle of services for end-to-end applications integration, combined with the Openwave leading edge Mobile Internet product supplies a best-in-class solution that is unparallel to competition.”

Senior vice president of Worldwide Sales, Alan Park, Openwave pointed out that for effectively competing with others, operators are seeking new ways to enhance customer experience and for driving the adoption of new mobile Internet services. It will also encourage the introduction of new business models and utilization of the open Internet.

Openwave OpenWeb is a content adaptation platform which intercepts requests for all standard Web sites. This converts web pages into a functional and highly compressed WAP2 pages. OpenWeb also converts and reformats Web pages to make it fit mobile screens during the full user session. It also offers several user enhancements like content filtering, device management, rich media transcoding, user billing and user authentication to improve operator control.

Openwave Passport enables mobile carriers to provide several time-based Internet access options to casual mobile Internet users. The service is made available on daily, weekly or on hourly basis.

Openwave OpenMedia is able to convert rich media objects like MS Office documents and audio/video clips to formats compatible for mobile handsets. The format may be a simple and intuitive web page, an image, a properly sized media file or a stream.

Openwave supplies software required by service providers to converge services and enhance their networks by reducing time to market and reducing the complexity of new service deployments. The company’s technologies include service management, messaging and location technologies.

video content adaptation data would be included into DeviceAtlas

2008-10-26T02:57:00.000-07:00

Earlier this year, the company announced Mobizoft video content adaptation data would be included into DeviceAtlas, a source of mobile handset information for mobile content developers.

"Adapting video content for mobiles has traditionally been difficult due to wide variations in device capabilities," said Paul Nerger, vice president of advanced services and applications, dotMobi.

"I'm thrilled to see Mobizoft join the growing number of companies providing bulk data to DeviceAtlas. Mobizoft brings unique capabilities in regards to media streaming, which is at the cutting edge of the mobile Web."

The company also stated that this year that it would acquire the intellectual property assets of Mowser, a San Mateo, Calif.-based mobile browsing company in a bid to help them provide a more complete range of mobile content creation solutions.

Volantis providing a solution for operators to brand mobile content

2008-10-23T04:25:00.000-07:00

Volantis, A leading supplier of Intelligent mobile content Adaptation solutions for the Mobile Internet, announced today the availability of BuzzCast client for Apple iPhone, supplying mobile operators with a way to brand their own mobile content reader to quickly generate incremental data revenues. A similar client for Google Android devices will be available soon.

Buzzcast is a next-generation platform for integrating multiple mobile content feeds, personalizing those feeds into custom channels, dynamically inserting advertisements and delivering mobile content to multiple on-device clients.
The BuzzCast client for iPhone is the first Volantis-built on-device application for mobile devices. It enables customers with iPhones to access a variety of syndicated mobile content that they can search for and choose in a natural way by taking advantage of the touch-based user interface.

With the BuzzCast client for iPhone, customers can:

Bookmark favorite feeds

See at a glance how many unread items have been downloaded

Read an item summary immediately without waiting for any download to take place

Read the full web page linked by an item, using a Safari window embedded within the client.

This means that the user does not have to switch between applications.
The BuzzCast iPhone client can be fully re-branded for each operator and published independently via the iTunes App Store, simplifying on-device provisioning and quickly enabling customers to use the service.

"These new clients for BuzzCast will offer Volantis customers with the ability to offer compelling additional branded services to their customers," said Mark Watson, Volantis CEO. "Topical and frequently updated mobile content can help to drive data revenues and encourage takeup of higher-value data plans. The availability of BuzzCast clients on some of the most exciting mobile device platforms allows BuzzCast-delivered mobile content to be in the hands of customers more rapidly than ever before."

TheBuzzCast client for Android will offer equivalent functionality for any device based on the Google Android Platform.

iseemedia content adaptation solutions to go live with new wireless mobile publishing service

2008-10-19T08:04:00.000-07:00

iseemedia Inc. , a leading supplier of rich content adaptation and delivery solutions for wireless, today announced the launch of a new wireless mobile publishing service with Etisalat, the leading telecommunications supplier in the Middle East. This service will be announced at Gitex Technology Week 2008 in Dubai, UAE and it is expected to be launched soon after the show.

Both organizations have undertaken technical and extensive market testing to deliver newspapers and magazines to wireless handsets. Etisalat is working with one of UAE's largest media groups, Abu Dhabi Media Company, which owns two popular newspapers, 3 radio stations and 5 television channels in the UAE, and is well positioned to generate mobile advertising revenue.

The inaugural content adaptation publishing service will begin with its English Language publication, soon followed by Arabic publications, and will be available for free to over 7 million wireless subscribers on the Etisalat mobile network. The service will be based purely on generating revenue through advertising on the mobile devices and Etisalat, iseemedia and the print publishers will share advertising revenues to support the service.

Chief Marketing Officer at Etisalat, Essa Al Haddad, claimed "Our new service will usher a new experience and convenience in mobile news and information distribution to our customers. The participation of some of the leading print publishers in the Middle East market will attract subscribers to read their favorite newspapers and magazines anywhere, anytime, on their mobile."

iseepublish technology from iseemedia offers rich media streaming of digital magazines and newspapers to mobile devices so that users can view publications that look and read as if they came from the newsstand and interact as if they were web applications. The mobile content adaptation and publishing platform fully automates and manages the complete mobile content publishing cycle and enables new revenue generating opportunities by allowing publishers real-time control of ads and other services from a Web interface.

CEO of iseemedia, Anthony DeCristofaro stated, "Our market testing has proven successful. The interest shown by publishers and wireless service subscribers has given us confidence to deliver the service on a pure advertising revenue sharing model. We anticipate good subscriber interest and even minimal penetration initially would result in a significant impact on wireless revenues in the coming months ahead. We look forward to expanding the service with more publishers to the platform once we go live."

Efficient mobile site creation for all

2008-10-16T05:26:00.000-07:00

Jag.ag a new service coming out from Israel has a very interesting product approach that could make it stand out. unlike any previous mobile content adaptation platforms

Jag.ag offers you to start your page creation without the necessity to open an account which is a good driver to conversion. You first land on a WYSIWYG simple interface with where you can compose your page. The editor includes a gallery of content you can add which is not really of the highest quality for now but that will be fed over time with better items. The interesting part is the "web grabber" which lets you capture part of the web with a very slick drag and drop interface and that integrates with Facebook, LinkedIn, MySpace, Flickr and Google (any mobile service like maps)

Once your mobile page is done you just need to set a mobile URL.jag.ag and finalize the creation of your account by simply adding your email and mobile phone. You receive then an SMS and a credit of 30 SMS to invite your friends (the URL can be sent by email). Your site is then accessible freely and hosted by Jag.ag. The rendering should be fine with most mobile devices.

Jag.ag can be used to create mobile content sites, mobile greetings and mobile invitations although i am not so sure about the relevancy of this last category since invitations tend to need more features like RSVP management. You can easily imagine how this platform could be used to other purposes (professional presence, advertising,…). If you already have a mobile site you can import if into Jag.ag.

A Wap editor is also available although i don’t believe this will have strong adoption for obvious reasons as lack of conveniency. Overall the service is good but the home page design, the content selection and the editor ergonomy could still be improved.

Jag.ag is only a few months in the air but shows already strong adoption from those who came across the site tells me Lior Netzer the CEO of Jag.ag. The company has not raised money from VCs. It is supported by Arik Czerniak (who co founded the company and is a board member) who co-founded and recently left MetaCafe. Some first class angels are supporting this project. The company is betting, rightly so, that many will need a mobile presence, ad hoc casual or professional and that Jag.ag will be a good solution for them. Jag.ag can also be seen as a better alternative to SMS/MMS.

The business model can be easily guessed since we are talking about a web to mobile service: premium services and SMS credits for different actions and features will be part of the recipe.

InfoGin and Atos Origin Deploy Innovative Mobile Internet Services at Telefonica de Espana

2008-10-08T02:52:00.000-07:00

InfoGin and international IT services company, a leading pioneer in the field of Web-to-mobile content adaptation solutions have implemented a web to mobile content adaptation solution. This solution has enabled Telefonica de Espana mobile business, the largest wireless operator in Spain, to quickly introduce advanced mobile data services to its Spanish subscribers in a successful manner.

As the prime contractor, Atos Origin was in charge of providing complete project management services and responsible for overall integration of InfoGin's Intelligent Mobile Platform(TM) (IMP(TM)) for mobile content adaptation. Powered by InfoGin's patented platform, Telefonica is positioned to offer its mobile users advanced Internet services in the most user friendly way on their mobiles. With this new service, Telefonica offers its customers the best possible experience to surf on the Web allowing mobile users access to any Internet web site from their mobile independently of their devices' capabilities. This new solution supports Telefonica's strategy to facilitate access to mobile content and deliver innovative and attractive services to its subscribers giving an optimized access to web sites that aren't mobile compliant."We are very happy with the outcome of this collaboration, it has enabled us to provide end-to-end services to Telefonica's end users and guarantee the highest quality of service requirements," said Miguel Bravo, Telefonica Executive Key Account Manager, Atos Origin. "The partnership builds on Atos Origin's long track record of successful deployment and management of enhanced critical revenue services at Telefonica."

"We are delighted that Telefonica has joined the list of global tier-1 operators in Europe, through its strategic move to provide mobile users with the best real Internet experience," said Eran Wyler, CEO & Founder of InfoGin. "This will inevitably drive a significant increase in user uptake of these new services over the coming years."

Ubik.com Named Best Mobile Publishing Platform

2008-10-02T05:20:00.000-07:00

Volantis, a leading supplier of Intelligent Content Adaptation solutions for the mobile Internet today announced that, it's easy-to-use mobile wireless Internet service, Ubik.com has been named "Best Publishing Platform" at last week's ME Awards 2008. The prestigious Awards, which took place at The Royal Garden Hotel in London on 25 September, brought together the key players of the mobile content world to celebrate industry excellence.

company's triumphed over five, short-listed nominees, by a judging panel of 400 of the mobile content Adaptation world's highest regarded executives, covering all aspects of the industry.

After receiving the award, company's co-founder and CEO Mark Watson stated: "This is the best form of validation since it comes from our peers. It shows how powerful Ubik.com can be for small businesses and individuals who are on the cutting edge of the mobile Web."

The ME Awards event, which rewards creativity, innovation and those who work in the mobile sector, attracted nearly 400 delegates from over 120 companies in media, technology and entertainment around the world. The wide range of categories covered all aspects of the mobile entertainment space, including software, hardware and B2B applications.

"The mobile content market has had another blistering year, turbo-charged by a collective driveto take mobile rich media into the mainstream," stated Tim Green, executive editor of Mobile Entertainment magazine. "We're delighted that nearly 400 execs came together to help us celebrate the industry's amazing progress. Congratulations to all the winners."

Ubik.com is part of the company's strategy to democratize the mobile Web for developers, small businesses and consumers. Both company's and Ubik.com provide free solutions that automatically adapt to the complexity of the non-PC device world: company's offers its Mobility Server for enterprise developers, and Ubik.com provides the Mobilizer for small businesses and consumers. With these tools, companies of any size and individuals can easily build a mobile-optimized Web site.
Ubik.com and AdMob, winner of "Best Advertising & Marketing Company" ME Awards 2008, are working together to enable Ubik.com users to opt-in to adverts from AdMob on their sites.

"We congratulate Ubik.com on being named 'Best Publishing Platform' and look forward to bringing our award winning companies together to help publishers on the cutting edge of mobile monetize their content," stated Russell Buckley, Managing Director of Europe, AdMob.

InfoGin is a finalist in the GSM Association's international Mobile Innovation Competition

2008-09-24T09:43:00.000-07:00

InfoGin, a leader in the field of mobile content adaptation solutions was declared to be the overall winner of the 'virtual' online round of the GSMA Association's 2009 Mobile Innovation international Competition which was held in Israel at the Microsoft Reaserch and Development Center.

The win places InfoGin as a semi-finalist in the Most Innovative Carrier Infrastructure or Platform Category - and a chance to become the "GSMA Mobile Innovation World Champion" at the Mobile World Congress in Barcelona that will be held between16-19 February 2009, where Infogin will compete against other finalists from APAC, EMEA and the Americas.

InfoGin continues to be a leading force in the field of web to mobile content adaptation, making it feasible mobile clients to access any internet site while optimizing it for mobile devices. InfoGin's unique patented technology automatically analyzes the internet page for optimized presentation and navigation, which looks and feels as if the internet page has been customized manually for the mobile device.

The Mobile Innovation international Award Competition was set up by the GSMA as part of the Mobile Innovation Market, which encourages the development and presentation of breakthrough technology, applications and services in the mobile industry by joining smaller companies that develop innovative mobile products, industry investors from leading venture capital firms, and senior figures from mobile operators and leading international brands.

"We have been thrilled by the number of high-quality entries received for the first ever virtual tournament, as part of our international Mobile Innovation Competition," said Bill Gajda, Chief Commercial Officer at the GSMA. "This round has proven to be an invaluable platform for innovators to pitch new ideas to influential executives from the mobile industry. We extend our congratulations to InfoGin, which now goes forward to the finals at the Mobile World Congress, as well as our gratitude to the co-organizers, one of the leading Venture Capital firms in Israel, Carmel Ventures, for making the Virtual Tournament event in Israel such a huge success."

"We are truly honored to receive this recognition from the GSM Association," said Eran Wyler, CEO & Founder of InfoGin. "The InfoGin family has gone through a long and winding road since I established the company in April 2000. It is through InfoGin's excellent teamwork, dedication and complete focus that we were able to gain the mobile industry's recognition in our innovative technology. This has resulted in more than 21 million happy clients across the globe who enjoy surfing the internet on their mobile phones."

SkyZone creates and delivers mobile content

2008-09-21T08:56:00.000-07:00

SkyZone Entertainment and Universal Pictures Digital Platforms Group today announced an agreement to bring the popular entertainment properties, Animal House and Tic-Tac-Dough, to mobile platforms through Mobile content adaptation. Animal House delivered all of the outrageous antics of fraternity life as it made terms like "toga party" and "food fight" household names when it was released in 1978. Now, 30 years later, gamers can relive all of the mayhem in this interactive mobile adaptation that puts them as a freshman pledge in Delta House tasked with helping Bluto, Otter, Boon, and the rest of the fraternity throw outlandish parties and foil the plans of Dean Wormer to shut them down.

Tic-Tac-Dough, another timeless classic, makes handheld gamers contenders on the famous TV game show as they test their brainpower with challenging trivia questions. Animal House is scheduled to be available on most major North American carriers in Q4, 2008, perfectly timed to the film's special collectible 30th Anniversary Edition DVD release debuting on October 28th. Tic-Tac-Dough is slated for release in Q1, 2009.

"Animal House and Tic-Tac-Dough are two jewels of the NBC Universal library that remain as relevant today as they were when they were first released," said Key Sar, Chief Marketing Officer for SkyZone Entertainment.

"Releasing compelling content based on popular properties like these reflects SkyZone's efforts to always provide the highest quality in mobile entertainment that will appeal to every type of mobile gamer.""SkyZone has a fantastic track record with premium entertainment brands," said Jeremy Laws Senior Vice President Mobile & Broadband with Universal Pictures Digital Platforms Group. "We think they are the perfect partner to bring these classic titles, with inherent gameplay, to the mobile phone."

About the Animal House mobile game:
Dean Wormer is back once again to shut down the Delta House in this interactive adaptation of the classic comedy. Players join Bluto, Otter, Boon and the rest of the men of Delta to help throw outrageous parties and keep Wormer from closing the house for good. The action-strategy game combines simple controls with memorable quotes, characters and still images straight from the film - including toga party, food fight, parade chaos, horse in the Dean's office and more - to keep gamers coming back for more!

About the Tic-Tac-Dough mobile game:
Based on the classic TV game show, Tic-Tac-Dough casts players as contenders vying to stretch their brain power in six engaging categories. Additionally, a special category provides questions that will challenge them even more. For those who get bored with playing against themselves, it is time to challenge others through the network multiplayer options as they look to become the ultimate trivia master! About Universal Pictures Digital Platforms Group:Universal Pictures Digital Platforms (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About SkyZone Entertainment, Inc.
SkyZone Entertainment, Inc. creates and delivers exciting Mobile content that meets emerging consumer demand for gaming over multiple mobile phone networks and home entertainment devices. Through a network of investors and partners such as VSST, CVE and SK Group, SkyZone draws on an advanced Korean legacy of network interoperability and publishing innovation to offer cutting-edge games and brand name applications featuring 3D graphics, networked multiplayer environments and trans-medial access to telecommunications carriers and mobile gamers around the world.

Vantrix Takes Home the Gold in Mobile TV at EMT

2008-09-18T06:32:00.000-07:00

A world record of engagement from purchase to deployment in less than 6 weeks in the category is held by Vantrix.

"Initially we selected Vantrix for their advanced product feature set and platform capabilities that positioned them far above other players in terms of advanced core technology," said Valdo Kalm, CEO of EMT. "We were then impressed by the level of maturity of the platform and how quickly we were able to launch our Mobile TV service in time for the Olympics."

This Mobile TV service is powered by Vantrix Media Broadcaster, a carrier- grade media optimization, filtering, streaming and delivery solution. To expand its premium Value Added Video Services, EMT chose to invest in a next generation solution capable of complete and fully flexible media ingestion for their end customers utilizing technology such as Dynamic Bit Rate Adaptation (DBRA). DBRA is the ability to create content adaptation feed (live TV and video files) to changing network conditions, thereby providing an optimal user experience for the subscriber in real time. In this environment, each consumer receives a customized stream based on their device capabilities and network traffic.

"We are delighted to help EMT reach an ambitious target in time to pair these two momentous occasions, the launch of Mobile TV and the Olympics," said Allan Benchetrit, President & CEO of Vantrix. "We are proud to be a contributor to EMT's success."

Vantrix Media Broadcaster facilitates EMT's expansion into converged services and provides support for premium applications including live TV and video on demand. Vantrix provides innovative solutions for mobile content adaptation and optimization to bolster the effects of faster networks, evolving mobile browsers, and better device performance to deliver a first- class user experience, the ultimate driver of mobile Web adoption.

About
Vantrix makes video work. Our focus is to deliver the best customer experience on a mobile phone. Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated mobile content, video share, and any other type of multimedia in mobile and other digital platforms. And we do it in a way that helps our customers choose and implement the right business model for their multimedia services.

Leading companies like Orange, T-Mobile and The Weather Channel already trust Vantrix to satisfy their mobile media needs. You shouldn't have to worry about which mobile phones your customers have, and you shouldn't have to compromise on how you deliver video and other media to them. Whether it's premium-based or ad-supported services, push or pull, we put video to work for you. This is our promise and our commitment. Vantrix is headquartered in Montreal with offices in London and Dubai.

Vringo Increases Size of Leadership Team and Advisory Board

2008-09-16T08:24:00.000-07:00

the pioneer in video-ringtone sharing, is pleased to announce the appointment of three mobile and Internet industry veterans to its team. The New VPs of Marketing and Product Development Join Video-Ringtone Pioneer; Advisory Board Gains Strategic Marketing Expert .

Sharon Goldstein, the newest member of Vringo’s advisory board is a marketing and strategy expert focused on mobile technologies and content services, and founder of the consulting firm SYG LLC. Bringing more than 10 years of experience in the mobile space, Sharon previously served as vice president of the content-provider business for Volantis Systems, focusing on mobile content adaptation for tier one content brands. Prior to that position, Sharon was the director of mobile products at RealNetworks, driving key business relationships, including Vodafone and Nokia, and growing the installed base of mobile RealPlayers to more than 25 million units. Sharon has an MBA from Northwestern’s Kellogg School of Management and an industrial-engineering degree from Georgia Tech.

Amir Kirshenboim joins Vringo with more than 10 years’ experience in product definition, project management, and research and development. Most recently he served as vice president of product and R&D for MobiMate Ltd., the maker of "WorldMate," a worldwide bestselling mobile software product for travelers. He also founded the software companies Smart Mobile Applications and DITIO Software Ltd. Amir has an MBA from Tel Aviv University and will work from Vringo’s Israel office.

Josh Shabtai comes to Vringo from Ketchum Public Relations where he led the agency’s Interactive Strategies Group, a marketing think tank that helps blue chip brands like Best Buy’s Geek Squad, Nokia and Dr Pepper Snapple Group develop Web-based community-engagement programming and social media marketing strategies. Josh holds a degree in mass communications from Boston University. In his off hours, he writes for and appears on On Networks’ Play Value, a podcast focusing on the history of videogames. He will be based in Vringo’s New York office.

"As Vringo expands its worldwide visibility, it is critical for us to also expand our leadership team in order to develop critical products and market segments," said Vringo CEO Jon Medved. "Sharon, Amir and Josh each come to us with diverse backgrounds and experience, but what they share is a drive to make Vringo ever more successful with exciting products for our growing global audience. We’re pleased that they are now focusing their exceptional talents on this goal."

Vringo lets users set their own visual or video ringtone and choose the video, avatar, slide show or picture they want their friends to see when they call. Users can browse Vringo's own large collection of premium content licensed from TV, video and music clips. Original Vringos can also be created by using camera phones or downloading pictures or video from existing social networks or other Web sites.

Vringo is available on Nokia Series 40 and Symbian Series 60 devices, J2ME and Windows Mobile platforms across devices from a number of device makers in addition to Nokia, including Motorola, Sony Ericsson, Samsung and BlackBerry-maker, RIM. The company continues to increase the number of compatible devices; a complete list is available online.

About Vringo
Vringo is making mobile Personalization 2.0 a reality by enabling users to experience rich media ringtones on a wide variety of mobile devices and for the first time to share that media with others within a community. Vringo is backed by Warburg Pincus and by private investors.
According to a leading US news paper, "Vringo has to be seen to be believed," so to see for yourself.

InfoGin Web-to-mobile Content Adaptation Signs Agreement With Microsoft Corporation

2008-09-14T05:35:00.000-07:00

InfoGin, a pioneer and global market leader in the field of Web-to-mobile Content Adaptation solutions today announced it has signed a strategic, global software license agreement with Microsoft Corporation, in which InfoGin's Intelligent Mobile Platform(TM) (IMP(TM)) will be utilized for adapting Web sites reached via Microsoft's Live Search Mobile service.

As part of this global licensing deal, InfoGin will provide Microsoft a service based on the InfoGin hosted mobile web rendering service, enabling Microsoft to render the web results returned by Live Search Mobile services.

"The licensing deal and its scope indicate the strategic importance of the mobile market to Microsoft," said Eran Wyler, CEO & Founder of InfoGin. "I believe that together with InfoGin, Microsoft is well positioned to provide the ultimate search and browsing experience, regardless of the device type, be it a legacy or high end device. By joining with InfoGin, Microsoft is building on our vast experience in the mobile space, with 35 mobile customers across the globe, and our rich experience paving the mobile's future roadmap and being the dominant player - enabling real Internet browsing on mobile."

"Combining InfoGin's technology with Live Search Mobile service will enable users to more easily and reliably view the Web pages that interest them," said Justin Jed, Group Product Manager at Microsoft.

About InfoGin
Established in April 2000, InfoGin is a pioneer and market leader offering a complete Web-to-mobile content & functionality adaptation solution that provides mobile users with the ultimate Internet experience on any mobile device. Based on more than eight years of research, InfoGin's patented technology ranges from a fully automatic and real time intelligent conversion engine to professional content editing and marketing tools. The Intelligent Mobile Platform(TM) (IMP(TM)) enables complete control over all content delivered to mobile devices.

InfoGin's technology is commercially deployed 35 customers including top tier operators, leading content aggregators and search providers worldwide. InfoGin's customers report a phenomenal increase in data usage, doubling their overall portal traffic in less than three months - without cannibalizing their existing data offerings, and reducing by more than 80% the operational costs of creating content and managing the configuration of mobile devices. InfoGin's technology has provided more than 20 million mobile users across the globe the best real Internet surfing experience on a daily basis, spanning more than 6,600 mobile devices.

InfoGin's IMP(TM) is a complete Content & Functionality Adaptation platform that supports all mobile browsers, languages and advanced Web page features, and is available in a number of operating systems. For more information, visit http://www.infogin.com.
Product and service names mentioned herein are the trademarks of their respective owners.

Openwave, content adaptation service , Reveals New Services for Operators

2008-09-13T02:48:00.000-07:00

Openwave Systems Inc. , one of the worlds leading software innovators enabling revenue-generating personalized services which converge with the mobile and broadband experience, today added two new services: Openwave(R) Passport and Openwave(R) OpenMedia, to its service management portfolio for operators to enhance and monetize the wireless mobile internet experience. Openwave Passport is a new service that enables mobile operators to tap into new revenue streams by offering on-demand mobile internet access to consumers. Openwave OpenMedia is an open, multimedia content adaptation service that is designed to make content more attractive on a mobile wireless device.

"In order to thrive, operators must capitalize on new opportunities with the mobile internet, delivering a superior experience through value added services and leveraging new service monetization methods," said Sean MacNeill, vice president and general manager for service management and global services, Openwave. "Openwaves mobile internet services set a new industry standard for experiencing the web on a mobile device, and are driving new opportunities through support of pay as you go mobile internet and service subscription signup models."

"It is not only crucial for operators to deliver subscribers the best possible mobile internet experience, but it is also imperative that they add value to the burgeoning off-net world as a way to remain a part of the value chain," said John Delaney, Research Director, EuropeanConsumer Mobile, IDC. "By optimising their own subscribers experience of the internet in mobile phones, operators can establish a clear value-added position as access providers."

Openwave Passport
Openwave Passport permits the mobile operator to supply a range of time-based internet access options to the casual wireless mobile internet user. This type of personalized access can attract new data users, including roaming and visiting subscribers who may not wish to sign up for contract-based data access plans. It is also a way to market value-added services to data subscribers. The key strength of Passport is its ability to intelligently intercept subscriber initiated data transactions and offer targeted services that are relevant to the individual user. Openwave Passport is available as an optional service for the Openwave Integra platform as well as the latest version of the Openwave Mobile Access Gateway (MAG).

InfoGin Signs Agreement With Microsoft

2008-09-10T08:01:00.000-07:00

InfoGin, a pioneer and global market leader in the field of Web to mobile content Adaptation solutions announced it has signed a strategic, global software license agreement with Microsoft Corporation, in which InfoGin's Intelligent Mobile Platform will be utilized for adapting Web sites reached via Microsoft's Live Search Mobile service.

As part of this global licensing agreement, InfoGin will provide Microsoft a service based on the InfoGin hosted mobile web rendering service, enabling Microsoft to render the web results returned by Live Search Mobile services.

"The licensing agreement and its scope indicate the strategic importance of the mobile market to Microsoft," said Eran Wyler, CEO & Founder of InfoGin. "I believe that together with InfoGin, Microsoft is well positioned to provide the ultimate search and browsing experience, regardless of the device type, be it a legacy or high end device. By joining with InfoGin, Microsoft is building on our vast experience in the mobile space, with 35 mobile customers across the globe, and our rich experience paving the mobile's future roadmap and being the dominant player - enabling real Internet browsing on mobile."

"Combining InfoGin's technology with Live Search Mobile service will enable users to more easily and reliably view the Web pages that interest them," said Justin Jed, Group Product Manager at Microsoft.

About InfoGin
InfoGin is a pioneer and market leader offering a complete Web to mobile content adaptation solution for mobile content providers and provides mobile users with the ultimate online experience on any mobile device.

InfoGin's patented technology is based on more than eight years of research and ranges from a fully automatic and real time intelligent conversion engine to professional content editing and marketing tools. The Intelligent Mobile Platform enables complete control over all content delivered to mobile devices

Mobile Content Porting Firm Tira Wireless Shuts Down

2008-09-08T02:07:00.000-07:00

Tira Wireless, the Toronto-based mobile content porting company, has shut down, we have learned...We have been trying to contact the company for a week now, but no one has been answering to e-mails or phone calls, including upper management of the company. Some other accounts on its closing down are also appearing as well. According to MobileGamesBlog, subsequent to the shutdown in August, a group of Tira employees have formed a new company called Five Mobile.

The company had raised about $31.5 million in financial support in four rounds, and had investors such as Lehman Brothers Venture Partners, Brightspark Ventures, Flagship Ventures and Export Development Canada.

We have been pursuing several more similar tips about mobile content services companies shutting down or close to making a decision, so anticipate a lot more shakeout as the industry morphs

Billions of Devices Delivering on the Promise of the Mobile Internet by Content adaptation

2008-09-04T05:05:00.000-07:00

survey reports that 40.4 million U.S. consumers accessed the Internet with a mobile device in May 2008. That’s up from 29.7 million a year ago. need for data access supported by faster networks and flat-rate data plans has nearly doubled the number of mobile Internet customers in the United States in less than two years.
The mobile Internet is the new computing cycle and it will become the medium that bridges the digital divide worldwide. Mobile wireless devices are entering developing countries and low income sectors of developed economies with inpricy wireless devices and services. The first Internet experience for many people now and in the future will be a mobile device.
What are the key drivers for mass adoption of the mobile Internet? How can carriers balance this trend and provide the best possible customer experience? In order to stay competitive operators need to supply a great customer experience: a mobile Web that is easy to access and easy to use. This article will discuss how carriers can balance new business models above mobile advertising to quickly launch new services that capitalize on the growing need for mobile internet access.
Mobilizing the Internet has historically proven to be a challenging task, specifically with regards to harnessing the power of a system that was designed to be used and seen on personal computers with large screens and at broadband speeds.
Today, we have a hybrid world of essentially two Internets, one for mobile and one for the desktop. Slow networks, pricy mobile infrastructure and an overall poor customer experience have hindered mass adoption of the mobile web leaving consumers frustrated. In preventing simple access to the Web, operators’ “walled gardens” have limited their ability to increase data ARPU (average revenue per customer) and other revenue opportunities. Mobile phones are by nature constrained wireless devices with limited screen size, memory and supported content adaptation. However they are always on, always with you and always yours, making them one of the most personal items you now own.
The key challenge now is not just supplying the wireless broadband access to a few sites but enabling an open environment in which general Web content adaptation not specifically designed for the mobile device can be supplyed (including Java, Flash and other richer media content adaptation types) as well as supplying for promotion of content adaptation partners and preferred services to a customer population who are discovering, in increasing numbers, that mobile data access is a reality.. In developing a great Internet experience on mobile phones, carriers will drive new revenue streams through improved content adaptation offerings, personalized portals and relevant advertising and security services — all optimized for the small screen.
Mobile advertising promises to significantlly reshape business models and presents new revenue opportunities for all players in the value chain. But it is crucial for operators to first focus on supplying a great open internet experience to their clients. In understanding the preferences and behaviors of the customer population, with due consideration to privacy, before developing the scope of advertizing then there is a greater chance of success. In leveraging analytic data new business models that go above mobile advertising have a firm basis and can quickly target launch new services that capitalize on the mobile Internet.
How can the operator achieve this? The answer lies in supplying the appropriate set of “smart services” through a single open Internet platform that collectively makes the mobile Internet experience far superior for the consumer than if they venture above the walled garden using just their mobile device’s browser. Carriers can ensure their relevance and importance in the value chain by offering services that make mobile Internet access faster, safer, more personalized and truly usable regardless of the content adaptation being accessed.
With the traditional walled gardens coming down, companies like Openwave are helping carriers avoid becoming “bit pipes” that merely transport data. By offering a key set of high-value services, the carrier instead serves as a “smart pipe” to their clients, ensuring a great customer experience. In this new environment, the carrier can take advantage of opportunities to monetize customer behavior and increase their data ARPU. In applying services effectively and efficiently at point of need operators can also manage the bottom line cost of smarter access.
In order for operators to maintain ownership of the client relationship, they must be able to show their added value. They need to balance their unique strengths such as the billing relationship and their knowledge of each customer’s profile. Instead of trying to make money by selling content adaptation, operators will be better served concentrating on building communities, social networking, enabling customer generated content adaptation, location-based services, and driving mobile commerce.
As we are already seeing in the traditional Web, niche information and personalized content adaptation are usurping mass market “hits.” We now see major brands prioritizing the customer experience and exploring the best ways to reach their customers through what some are calling “customer Experience 2.0,” an attempt to proactively unite customers with relevant content adaptation and services. Openwave believes that one Internet across all wireless devices places the most power with the mobile operator, the player with all the tools to make the discovery of content adaptation fast, secure and easy-to-use, driving mass adoption and offering huge revenue opportunities.
supplying a more personalized experience means allowing customers to share, collaborate and exploit content adaptation to extend their online activities and communities into the mobile space. The goal is to make content adaptation discovery much simpler and more targeted, eliminating the awkward left-to-right scrolling when browsing, presenting the most relevant content adaptation first, allowing for intelligent inter web site navigation etc. It is a dynamic process of interpreting the content adaptation being served and enhancing and adapting it on-the-fly to provide the best possible customer experience. That said, in some cases it is also about recognizing when content adaptation is already mobile centric and leaving it as is; the value for the operator is automatic recognition of when to apply service.
Carriers should look for improved applications that are customizable and that seamlessly integrate with their infrastructure, enabling a true open Internet experience on mobile phones. These applications provide capabilities like content adaptation adaptation, security, content adaptation and advertising solutions, plus optimized and on-need access.
A simple example of the value of these capabilities comes when one tries to access embedded media content adaptation either from social networking or dedicated media sites. The customer experience is interrupted by an inability to view content adaptation. This problem could be solved by vertical partner integration or by the specific Web site making a mobile-friendly version, but it may be more efficiently solved using an intelligent intermediary point to detect, transcode, adapt, and cache that content adaptation as it is retrieved.
As the role of premium content adaptation increases, introducing processes to warn, charge, and inform the customer of what they are doing becomes valuable to both the operator and to the client. The flexibility to introduce new services without having to overhaul infrastructure becomes crucial to the realization of new services and revenue streams. A common, consistent and flexible service and control point is necessary to prevent fragmented service supplyy, to authenticate, track and enhance, to provide orchestration with business rule integration and to automate the discovery of new services. In supplying this the orchestration is flexible enough to rapidly introduce new services and control paths in an eco-system in partnership with the operator and best-of-breed service providers.
Accessing the Internet through a flexible, scalable, open interface platform also simplifies deployment and increases efficiency, allowing carriers to quickly capitalize on new, on-need services such as streaming Web and media content adaptation, mobile advertising and analytics.
Popular wireless devices such as the iPhone are driving consumer interest in the mobile internet and other data services, priming market expectations for new data revenue. A true open Internet is a reality today, and it can be easy for carriers to deploy and maintain.
With 85 percenta of mobile phones on the market compatible with Openwave’s Integra platform, the company is poised to offer the vast majority of consumers an improved, faster Internet experience by streamlining data without the necessity of additional client software on the handset or mobile-specific Web sites.
Keeping the Web open, secure and intuitive on any handheld device is crucial to driving consumer adoption, while the ability to mediate and enhance data traffic allows the operator to ensure the best possible customer experience.

dotMobi Builds on Breakthrough DeviceAtlas Mobile Development Tool

2008-08-21T12:58:00.000-07:00

Industry-leading resource now includes device-aware video content adaptation data from Mobizoft DotMobi, the firm behind .mobi -- the only ICANN-approved Internet address designed specifically for aiding customers locate mobile content -- today reported the addition of Mobizoft video content adaptation data into the award-winning DeviceAtlas, the authoritative source of mobile handset data for mobile content developers.

As predicted by analyst firm Infonetics Research, the number of worldwide mobile video regular customers is set to climb to over 46 million by the year 2010. To aid content providers capture the advantage of that, Mobizoft, a supplier of mobile Internet-enabling products, now contributes its device-level data to aid DeviceAtlas consumers produce content for the blooming mobile broadcast market.

"Adapting video content for mobile devices has customarily been difficult becuase of wide diversities in device capabilities," claimed Paul Nerger, Vice President of Advanced Services and Applications, dotMobi. "I'm excited to see Mobizoft join the increasing number of companies providing bulk data to DeviceAtlas. Mobizoft carries unique capabilities with regards to media streaming, which is at the cutting edge of the mobile web. DeviceAtlas users will make advantage from Mobizoft's innovation."

As part of this agreement, Mobizoft will earn a licensed access to the DeviceAtlas database, which will also enhance the breadth and width of their own device database and capabilities.

"We are constantly working to improve the experience of developing mobile Web video broadcasting and advertising, which is often made difficult by the variety and capabilities of devices," expressed Maria Christensen, CEO of Sweden-based Mobizoft. "In working with dotMobi, we are able to provide DeviceAtlas users with information for creating rich mobile content for nearly every video-capable device on the planet."

In addition to Mobizoft, many other international mobile operators, handset manufacturers and developers including Nokia, Vodafone, Telecom Italia Mobile, Argogroup, Volantis and Zandan, are working with dotMobi to collate and continually polish data on handset qualities so that developers can produce "device aware" content with the most up-to-date data available.

About Mobizoft
Mobizoft began in 2005 in Lulea, Sweden, with the perception of providing mobile users worldwide a simpler way to access data over the Internet with the richest, full-featured experience conceivable regardless of the device. Mobizoft has become the Northern European market front runner providing technology to build and deliver rich media content optimized in real-time for all types of mobile devices. Through content delivery network partners, Mobizoft C4M is offered to over 1,000 content providers.

Google focuses on mobile apps in the Philipines

2008-08-18T00:43:00.000-07:00

Google is closely following after growth trends in the mobile industry and user-generated mobile content in the Philippines, an executive has told reporters here.
Dipchand Nishar, senior director of Google for Asia Pacific products stated that the Philippines offer the 3rd largest consumer base for YouTube in the Asian Pacific region, following closely after Japan and Australia.
The "user-generated content" seems to be of particular interest to the Internet giant. The content is coming from the country that is being posted on YouTube, a company owned and operated by Google.
Nishar stated that Google recognizes the growth of the wireless mobile phone industry. "The mobile is a unique trend in the Philippines," The executive claimed.When asked about Google's plan for the mobile search space, Nishar stated that the Google has been partnering with carriers in several other countries. "That's obviously a route we're going," he stated.Nishar added that noting that people use Google on their mobile handsets to search for information "Our mobile search traffic is still organic," ."We've been successful in other countries, but we don't have much details" he stated.Nishar stated Google's monetization strategy is still "search-based" yet, pointed that there is a "positive collateral benefits" in pushing Google applications to users.When asked about plans to set up office in the country, just like rival Yahoo! Nishar stated that "We're barely 10 years old. But we're beginning to have more physical presence here. Our Singapore office is just a year old,".Nashir stated the Philippines is a strong market because there has been a lot of "grassroot evangelism" of Google applications.
The executive, for one, pointed out that De La Salle University has recently deployed Google Apps, Google's free software suite, in its schools. The Google executive also stated the company will stick with its philosophy of "providing best possible user experience" because after that, "revenues will follow."

Mobile Search: All to Play For

2008-08-18T00:28:00.000-07:00

Mobile search has been slow to take off, but marketers seeking to connect with young consumers should not ignore the medium as technological advances and brand investment start to boost its appeal. By Mairi Clark The growth of mobile search has been hindered over ie past five years by perceived high data costs and mited handset capability. However, higher bandridths and the uptake of 2.5G- and 3G-capable andsets by more mainstream consumers means the medium is likely to become a more important driver of both revenue and traffic for brands.
Nokia estimates that by 2015,5bn people globally will have access to an always-on mobile internet connection, and there will be a 100- fold increase in mobile network traffic. What does this mean for brands? First, mobile internet users will use search in a different way from regular internet users. While the latter tend to search for several keywords to refine their results, mobile users - particularly because of the small size of their screen - will look for only a couple. This means that only the biggest brands with the deepest pockets will even appear to consumers in the majority of mobile search listings.
The biggest trend in mobile content search, and use of the mobile internet in general, is for users to venture beyond their operator's designated portal to access that of another brand. Mobile web advertising is encouraging this practice; click-through rates for mobile web ads are reportedly five to 10 times higher than those for other forms of online advertising.
Scott Gallacher, director of online and partnerships at Sky, believes that many brands are wary of investing a huge amount of money in mobile search because it has not yet been seen to have sufficient penetration to warrant the spend. ? don't think mobile search is on the radar for most companies because it's just not that important a channel [to them], so why would they invest in it?' he asks. 'From a brand perspective, it's slightly different for us because we have a mobile-based TV product, so we focused on that and made sure the content worked in that environment. If that's not part of your core business, then I'm not sure why you would have a specific mobile presence. Yell, of course, provides a very good mobile service, but that's core to its business.'
Hugh Griffiths, director of mobile at Microsoft, says brands should be aware of the benefits of mobile search. cents lot of brands produce content that's very campaign-specific,' he says. 'Consumers, particularly teenagers and those in their early 20s, expect good-quality mobile content. In its current campaign, Vodafone is going to spend millions of pounds on the mobile web. What's the expectation of users if the operators are telling them to use the mobile internet; what do brands want those users to experience? Do they expect them to j ust take a rendered version of their website? I think that's completely the wrong approach.'
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Too many companies give insufficient focus to the mobile web, according to Griffiths. 'At the very least, brands have an opportunity to create a great experience for users,' he says. 'There's an opportunity for them to be taken to a mobile microsite that features the same kind of creative as on the regular website.'
The rise of mobile search is primarily due to advances in handset technology, and Dr Windsor Holden, principal analyst at Juniper Research, believes that the mobile network operators have pulled off a canny move by working with the major search engines. 'The improved user interface on handsets is making it a lot easier for people to search on the mobile internet,'he says.'Providers such as Google and Yahoo! are getting into the mobile space. The phone operators used to guard their fiefdoms terribly, as they wanted to have more control of the value chain, but that has become unsustainable because people clearly want to emulate on the mobile web what they do in the fixed space. The operators have invited the major search engines into their tent, rather than kept them out.'
Location-based mobile search -where the user's location is taken into consideration when ranking search results - is one of the terms currently being bandied about in the UK, but Gallacher doubts its popularity as a technique. 'Everyone talks about it, but I'm not really sure howbig a market it is,' he says.
Griffiths disagrees, and points out that Microsoft has adapted its mobile web service to enable location-based search. 'Mobile search is certainly more focused on the destination, rather than browsing,' he says. On our mobile search engine, we now have a specific service that sits below the search bar, "Find my location". We did that because there's a high possibility the search will be location-specific. If they're searching for mobile content, users can do that anyway. Entertainment brands are not really going to be location-based in mobile search. We're coming at it from a different perspective.'
Holden says brands should be aware that use of mobile search varies according to country.'You need to look at the level of mobile search in the emerging markets,' he says. 'Location-based search is growing in the developed markets, but not necessarily in the emerging ones, where it fulfils the role that the fixed internet does in its established markets. In India, four times as many people use the mobile internet as use the fixed internet.' According to Holden, there is no point in mobile page-makers duplicating content from the fixed internet, because the latter has been designed for display on much bigger computer monitors. 'What you need is a site that's designed to be viewed on a mobile screen,' he says.
Although Gallacher is not convinced that brands should start spending millions on mobile search, he does believe there are factors that could contribute to the sector's growth. 'Something will occur to people when they're travelling or doing something else, and they will want to look into that immediately,' he says. 'Mobile-specific content and search make the mobile internet make sense. But it needs to change. On mobile, it's a different interface from online. Texting has developed its own language; you would expect a version ofthat to be developed for mobile search. The market is still embryonic.'
Griffiths agrees the market is young, but believes it is maturing. 'In the past five months, our mobile search business has grown by more than 250%, and anecdotal evidence from network operators says people are using bookmarks to avoid having the delay of going through the network's portal.'
In this context, Griffiths argues that brands must engage better with the mobile internet, for example by ensuring they have a mobile- optimised web offering, to help develop the mobile search medium to its full potential.
Mobile web: has an Impact on the way people search
Fact file Jargon buster
Mobile search can be Identified In different ways depending on the objective of the user.
Mobile-optimised search engines
Virtually all the major search engines, including MSN, Yahoo! and Google, have created a mobile-optimised version that accommodates the limitations of the mobile platform.
Mobile question-and-answer services
Not so much a search tool as a service. Users text a question to a mobile shortcode number and an answer is sent to their handset. Most people who use such services have specific, detailed questions, but more generic ones, such as on local services, are also asked. Answers can include links to relevant maps or companies.
On-portal content search
When a user does not leave their mobile operator's site. If they do leave, it is to visit partner sites.
Off-portal content search
As the term suggests, this is when a user searches for mobile content by leaving their mobile operator's homepage.
Local search
With the advance of GPS and cell-tower triangulation, this is becoming more popular. It enables a user to find a nearby service, such as a restaurant or petrol station, through location-based tracking, or by inputting their location. Occasionally called mobile directory search.
'The mobile phone operators have invited the major search engines into their tent, rather than kept them out'
Dr Windsor Holden
Juniper Research

By Clark, Mairi
Copyright Haymarket Business Publications Ltd. Jul 23, 2008
(c) 2008 Marketing. Provided by ProQuest LLC. All rights Reserved.

settlement has been reached with Mobile Messenger over "mobile content" charges

2008-08-15T11:02:00.000-07:00

A settlement has been reached with Mobile Messenger in class action lawsuit about claims that unauthorized charges for "mobile content" were placed on the wireless phone bills of customers throughout the country. The settlement, which was preliminarily approved by the U.S. District Court in Miami last week, entitles wireless customers across the US to get refunds for unauthorized mobile content charges. Mobile Messenger has denied any wrongful conduct.

Mobile Messenger acts as an intermediary, between content providers, marketers and mobile operators, providing clients with advice on consumer protection, billing and payment, and direct customer support for users purchasing mobile content through its system.

The lawsuit alleged that there were not adequate safeguards in place to ensure that customers are only billed for services they agreed to purchase. This settlement is the first nationwide settlement with a company of this kind and follows a similar settlement reached with AT&T Mobility, LLC over similar issues.

iLoop Mobile creates state-of-the-art mobile content site

2008-08-15T10:37:00.000-07:00

iLoop Mobile, the leading technology and services company for interactive mobile marketing campaigns and mobile content delivery, has announced today the launch of a mobile Internet presence for the Barack Obama presidential campaign with M.BarackObama.com. The mobile Internet site will enable supporters, the media, and the general voting public to receive the latest news, campaign developments and Obama multimedia mobile content anytime, anywhere, through their mobile phone.
The iLoop Mobile powered Obama mobile site engages voters using a wide array of mobile capabilities, each tactically deployed for specific communications objectives such as raising voter awareness to Obama's position on key political issues, driving viral voter communications to get out the vote, and engaging the voter with compelling video, images, ringtones and information.
The news and press releases sections of the site deploy cutting edge mobile technology from iLoop Mobile that easily selects and extracts content automatically from the Obama broadband Web site and dynamically places it in the mobile site instantly as it changes. Other Obama mobile features include:

Opt-in to SMS alerts for appearance schedules, speeches, downloadable content (video, wallpapers, ring tones) and more

A viral "Tell-a-Friend" component on every page of the site which allows a user to easily forward the site to another person's phone

Meet Barack section with media rich bio information
News and press releases dynamically fed by the Obama Web site
Video downloads of portions of important Obama speeches
Downloadable Obama ringtones and wallpapers
"Share the Hope" viral component where the user can forward an animated image to a friend with a personal message of "hope" attached
Mobile voting page that polls the users opinions on the issues

iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing, mobile advertising and mobile content distribution. The company's award-winning mFinity(TM) platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. mFinity(TM) offers a self-service integrated solution for creating and managing all types of SMS marketing and messaging, mobile Internet sites, mobile advertising, Web sites for mobile content delivery and many other mobile initiatives and services.

Winmax Trading Group Delivers Content Delivery Network to Consumers

2008-08-14T01:11:00.000-07:00

Winmax Trading Group, Inc. is delivering unmatched Content Delivery Networks (CDNs) to customers through its strategic content delivery platform for entertainment, technology, enterprise, and government entities around the world. Winmax's CDNs enable any object in an individual's or company's digital media library to be instantly delivered and monetized.

CEO and President of Winmax Trading Group, states, "The vision to deliver a true media-quality Internet experience to an emerging and voracious media-consuming audience has been realized with our Mobile Media Suite."

With over seven years of experience and skill in delivering content over the Internet, Winmax is a global leader in Mobile Marketplace Management, offering a managed suite of mobile content services. Our network architecture allows the user to maximize their experience through high performance and reliable delivery of content to a myriad of social network and social media sites. Furthermore, Winmax allows its platform users to monetize their content through its robust advertising platform.

The recent launch of the Mobile Media Suite 3.0.1 offers users the ability to access their mobile phone's camera directly through the camera tab located in the application and upload their media directly to their profile. Users can then upload their media directly from their Mobile Media Suite profile to "Other" social networks and social media sites. This recent example of Winmax's Mobile Marketplace Management was highlighted in an interview with Wall Street News Magazine.

Winmax's specialized development platform and suite of managed services reduce the time-to-market for new mobile services, create new revenue streams and improve brand loyalty through expert mobile merchandising and customer relationship management.

bnetTV.com, Inc. is a wholly owned subsidiary of Winmax Trading Group, Inc. with offices in New York, NY, San Jose, California, Orlando, Florida and Calgary, Alberta, Canada.

This release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of Winmax Trading Group, Inc. and its subsidiaries, including bnetTV, Inc. (hereafter collectively referred to as "the Company," "we," "our" or "us") to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The words or phrases "would be," "may allow," "intends to," "may likely," "are expected to," "may continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including:

intense competition in the webcasting, online media, web development design, Internet solutions, e-commerce, and retail business;
whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retain, motivate, and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully;

whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations. bnetTV, Inc is a wholly owned subsidiary of Winmax Trading Group, Inc. bnetTV's agreements and event coverage should not be construed by any means whatsoever as having any impact on or a reflection of the Company's future stock price or future financial results.

dotMobi Wins Key Licensing Agreements for Its Mobile Device Database

2008-08-11T23:04:00.000-07:00

The company behind the .mobi Internet address designed to help consumers find mobile content, announced that Microsoft’s MSN Mobile group will use dotMobi's DeviceAtlas mobile device database to help develop and deliver mobile adapted content to its customers.

DeviceAtlas is a superset of existing mobile device databases, containing attribute information for more than 5,500 devices around the world, including leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle. Due to dotMobi's special position in the industry, it offers DeviceAtlas for free to mobile internet content developers worldwide, with low-cost versions offered to enterprises.

As part of its goal to meet the needs of its mobile internet users, MSN Mobile is planning on using DeviceAtlas to understand the mobile capabilities of its customers and help deliver mobile content that best meets customer's needs.

"We’re pleased to lead the way in adopting DeviceAtlas as our standard for mobile content development," said David Raissipour, group program manager, at Microsoft's MSN Mobile group. "dotMobi’s DeviceAtlas is unique in that it ties together the mobile content, operator, and handset communities, and lets us create the kind of specialized content that continues to differentiate MSN in the market."

Morodo, an international call provider, has also adopted DeviceAtlas as its in-house standard.

To promote and provision MO-Call, a software-based service that offers low-cost international calls direct from a mobile phone, Morodo needed a solution to handle the thousands of different phones and operators in the world. The company implemented DeviceAtlas to provide their users with a seamless experience on its http://mo-call.mobi site.

"Since implementing DeviceAtlas and launching our .mobi site, we've seen an increase in registrations. Interestingly, customers are coming from all over the world. I think that shows the power of the .mobi domain in marketing a brand," said James Barnes, Technical Director, Morodo.

Paul Nerger, Vice President of Advanced Services and Applications at dotMobi, said, "DeviceAtlas continues to grow by the day in the number of phones and attributes that are available to developers. We're excited that Microsoft and Morodo have seen the benefits of DeviceAtlas in helping to resolve the issues inherent in the heterogeneous nature of the mobile handset industry."

The Olympics Create Opportunities for Mobile Web Content and Service Providers

2008-08-11T00:43:00.000-07:00

With improvements introduced by mobile devices like the iPhone, most people will agree that the mobile Web is still harder to use, and as a result less functional, than the World Wide Web accessed from computers.

The 2008 Olympics offer mobile content and service providers an opportunity to show off their products when it comes to new solutions for improving the mobility of the mobile Web. Interest in mobile content related to the olympics will be high and will attract new mobile Web users encouraging the ones who have tried it in the past to give it another chance.

Definition of the ‘mobile Web’
The ‘mobile Web’ refers to the ability to access and use the Internet from a mobile device. That will include the open Internet as experienced on the PC as well as made-for-mobile Web sites and walled-garden portal content provided by network operators. On a more figurative level, the mobile Web represents the ability to tap into the vast amount of information, services, applications, and networks on the World Wide Web at any time, from any place.

Providers strategy for the mobile Web
Server-based solutions, which sit in the core data path of the carriers’ networks and require no client software downloads, drive mobile content adaptation, across all networks, to all devices. Key dstrategy is that all mobile Internet services — Web, video, advertising, filtering, optimization — are fully integrated on a single in-network platform for ease of deployment and operations.

Overview of the mobile Web market in the U.S. and the related challenges and successes carriers are experiencing
Although game-changers like the iPhone are speeding up consumer adoption of the mobile Web, many issues, such as interoperability and usability problems, continue to plague the industry and impede its progress. The major challenge that carriers face is in delivering a mobile Web browsing experience that is comparable to its PC counterpart. Consumers have understandably high expectations in terms of speed and ease of use. Forcing them to browse the Web on a small-screen device, which is often incapable of displaying and delivering rich content in a reasonable amount of time, has led to user frustration. One boon for consumer adoption has been the recent introduction of unlimited data plans which allow users to browse the Web without fear of overage charges. Other recent success factors include increased device sophistication, including full Web browsing capabilities, and the roll-out of 3G networks with dramatically increased bandwidth.

key to successfully creating sustained interest in the mobile Web
Providing consumers with compelling lifestyle reasons to use the mobile Web is the key to sustaining interest. Moving forward, location-based services such as customized weather, turn-by-turn navigation, traffic alerts, and geographically targeted mobile advertising will be one of the key drivers of mobile Web adoption because they offer benefits to users that they can’t necessarily get from using their home computers.

Another driver of mobile Web adoption will be ease of use. Today’s consumers face restrictions on the type of content and services they can access and use based on their device, carrier’s network and Web browser. These restrictions are especially exasperating compared to the freedom that users are accustomed to when surfing the Internet from a laptop or desktop.

Opportunities being presented for U.S. wireless carriers during the 2008 Olympics
The adoption of the mobile Web by capitalizing on the surge in demand, particularly for video content, which will be fueled by fans who want constant updates and replays on the go. This spike in mobile Web usage also represents a residual opportunity for carriers to continue driving adoption among casual users after the Beijing games are over. The key to capitalizing on these opportunities will be the delivery of a superior user experience powered by faster networks, increasing browser sophistication, improved mobile device performance, and in-network content adaptation and optimization solutions that leverage and enhance the effects of these factors. In fact, Bytemobile already optimizes several provincial networks of China’s two wireless network operators, China Mobile and China Unicom.

Things that can be done to boost interest in the mobile Web after the Olympics
Long-term solutions, such as the implementation of 3G and WiMax networks, will sharply improve the speed and usability issues that have plagued the mobile Web and deterred many consumers from using it on a regular basis. In the near term, it will be essential for wireless carriers to work closely with browser providers, device manufacturers, content providers, and application developers to enable mobile consumers to use the same content and applications that they use on their PCs. As an example, Bytemobile is working closely with a number of China Mobile and China Unicom provincial operators on data optimization and content adaptation solutions for their existing and next-generation networks.

The future for players in the mobile Web market, and for the industry as a whole
As mobile data usage continues to grow exponentially, we see three key trends taking shape: convergence, openness and personalization. With the emergence of organizations like the Open Handset Alliance and the LiMo Foundation, the mobile ecosystem is shifting toward the convergence of the PC and the mobile Internet experience and the ability for users to access all content across all networks and all devices in a totally open environment. This will require collaboration and cooperation among wireless carriers, browser providers, device manufacturers, content providers, and application developers.
Mobile applications, like those available for download from Apple’s iPhone App Store, are already beginning to change the way that consumers think and feel about their mobile phones. These devices — and, more to the point, the user experience that they deliver — are becoming highly personal, with the result that consumers develop an attachment to and a relationship with them. Targeting of mobile advertising based on user behavior and browsing context will come into play here as well, allowing players in the mobile space to influence the content and purchasing choices of the users.

About Bytemobile
Founded in 2000, Bytemobile is a Tier One provider of integrated mobile Internet solutions which optimize the delivery of data, Web, multimedia, advertising, and filtering services to consumers on mass-market handsets, feature phones, smartphones, and laptops. Currently, our customers include 92 mobile network operators spanning 53 countries, including 12 of the world’s 15 largest tier-one carriers. These carriers include AT&T, China Mobile, China Unicom, KDDI, KPN, NTT DoCoMo, Orange, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica O2, Vodafone, and WILLCOM.

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2008-08-09T21:57:00.000-07:00

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Metrics Attracts Customers to dotMobi’s DeviceAtlas

2008-08-09T00:37:00.000-07:00

The company behind the .mobi mobile Internet address for mobile content, is attracting customers to its DeviceAtlas mobile device database.

Initially, when dotMobi built DeviceAtlas, it was interested in targeting the long tail of the mobile Web community and developers, said Paul Nerger, vice president of Advanced Services and Applications at dotMobi. But even though they may have their own in-house databases, larger mobile Websites are showing interest in DeviceAtlas.

The database was built for the purpose of content adaptation, so applications could work on many phones rather than being built for a single or a few devices. However, nearly half who purchase licenses are using it for analytics. For example, a site owner might want to know what percentage of devices has GPS or the 10 most popular devices visiting the site.

This week, dobMobi announced that Microsoft’s MSN Mobile group will use DeviceAtlas to help develop and deliver mobile-aware content to its customers. International call provider Morodo also was announced as customer of DeviceAtlas. The company offers a VoIP service for low-cost international calls from a mobile phone.

The company offers DeviceAtlas for free to mobile Web content developers worldwide, with low-cost versions available for enterprise use. dotMobi’s goal is to break even on its offerings; it’s more interested in encouraging development for the mobile Web. The past two quarters, it has come in ahead of plans, Nerger said.

The company is backed by mobile operators, network and device manufacturers and mobile content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

DeviceAtlas contains attribute information for more than 5,500 devices around the world, including devices like the Apple iPhone, Research In Motion’s BlackBerry, Nintendo DS Lite and Amazon Kindle. The database includes anything with a browser, including a Samsung refrigerator.

Companies Look for a Way for Adaptation of Rich Internet Content Into the Intranet

2008-08-05T03:05:00.000-07:00

The widespread adaptation of Enterprise 2.0 ideology is changing the way that companies everywhere do business. Proof of this can be seen in this week's Intranet Week 2008 convention in Boston, Massachusetts, where hundreds of companies will convene to discuss how to make their intranet more reflective of the Enterprise 2.0 movement. Companies everywhere are upgrading their internal intranets with tools that allow their employees to pool their expertise and collaborate on projects. Yet, a consistent hurdle that companies find themselves faced with is the adaptation of rich internet content, such as video, into their intranets.

Jason Deadrich, the founder of a company that specializes in integrating content from the internet into corporate intranets has stated, "Everyone is familiar with public video sharing sites for the general consumer. The business world understands how important these new technologies are. They have the potential to become a category exploding product in business-to-business communication. But the sharing culture of public video sites also creates security problems ... Companies are reluctant to put video and other rich internet content on public sites because they would lose control over what happens to their content and who sees it, and would have no record of who saw what. So any enterprise application of this technology must offer security and control."

Fordela Corporation is attending the Intranet Week 2008 convention introducing a robust solution to the problem of integrating rich internet content to the corporate intranet. Fordela's Media Manager(TM) allows clients to control who sees their shared material, record who sees it and monitor the extent to which they use it. Deadrich is keen to point out the wide potential: "We can build our platform into a tailor made application for every conceivable use -- from a learning management system to a way to easily monetize your rich internet content. Imagine delivering rich-media, high-definition -- the possibilities are endless."

Web to Mobile Content Adaptation

2008-08-04T02:20:00.000-07:00

Technological advances in the capabilities and features of mobile devices, such as mobile phones and PDAs has led to a huge growth in the amount of types of device that you can now surf the Web with. Some industry leaders refer to the Web that can be accessed from mobile devices as the Mobile Web.

The large number and variety of Web-enabled devices poses a number of challenges for Web site owners who want to offer access from mobile devices. The W3C Device Independence Working Group described many of the issues in its report Authoring Challenges for mobile Device Independence.

One approach to solving this challenge is based around the concept of Content Adaptation. instead of authors having to create specialized pages for each kind of device that might request them, content adaptation automatically transforms an author's material.

As an example, content might be converted from a device-independent markup language, such as XDIME, an implementation of the W3C's DIAL specification, into a form suitable for the device, such as XHTML Basic, C-HTML or WML. Similarly a suitable device-specific CSS style sheet or a set of in-line styles might be generated from abstract style definitions. Likewise a device specific layout might be generated from abstract layout definitions.

Once created, the device-specific materials form the response returned to the device from which the request was made.

Content adaptation requires a processor that performs the selection, modification and generation of materials to form the device-specific result. IBM's Websphere Everyplace Mobile Portal (WEMP), BEA Systems' WebLogic Mobility Server, Morfeo's MyMobileWeb and Apache Cocoon are examples of such processors.

Wurfl and WALL are popular Open Source tools for content adaptation. WURFL is an XML-based Device Description Repository with APIs to access the data in Java and PHP (and other popular programming languages). WALL (Wireless Abstraction Library) lets a developer author mobile pages that look like plain HTML, but converts them to WML, C-HTML and XHTML Mobile Profile depending on the capabilities of the device from which the HTTP request originates.

InfoGin developed an automatic Web to mobile content adaptation engine that offers users to surf the web using any mobile device with an automatic and real-time intelligent conversion engine for professional content-editing and marketing products, that enable full control over the delivered content. So far over 20 million mobile users across the globe are already using InfoGin’s Platform.