Thursday, August 21, 2008

dotMobi Builds on Breakthrough DeviceAtlas Mobile Development Tool

Industry-leading resource now includes device-aware video content adaptation data from Mobizoft DotMobi, the firm behind .mobi -- the only ICANN-approved Internet address designed specifically for aiding customers locate mobile content -- today reported the addition of Mobizoft video content adaptation data into the award-winning DeviceAtlas, the authoritative source of mobile handset data for mobile content developers.

As predicted by analyst firm Infonetics Research, the number of worldwide mobile video regular customers is set to climb to over 46 million by the year 2010. To aid content providers capture the advantage of that, Mobizoft, a supplier of mobile Internet-enabling products, now contributes its device-level data to aid DeviceAtlas consumers produce content for the blooming mobile broadcast market.

"Adapting video content for mobile devices has customarily been difficult becuase of wide diversities in device capabilities," claimed Paul Nerger, Vice President of Advanced Services and Applications, dotMobi. "I'm excited to see Mobizoft join the increasing number of companies providing bulk data to DeviceAtlas. Mobizoft carries unique capabilities with regards to media streaming, which is at the cutting edge of the mobile web. DeviceAtlas users will make advantage from Mobizoft's innovation."

As part of this agreement, Mobizoft will earn a licensed access to the DeviceAtlas database, which will also enhance the breadth and width of their own device database and capabilities.

"We are constantly working to improve the experience of developing mobile Web video broadcasting and advertising, which is often made difficult by the variety and capabilities of devices," expressed Maria Christensen, CEO of Sweden-based Mobizoft. "In working with dotMobi, we are able to provide DeviceAtlas users with information for creating rich mobile content for nearly every video-capable device on the planet."

In addition to Mobizoft, many other international mobile operators, handset manufacturers and developers including Nokia, Vodafone, Telecom Italia Mobile, Argogroup, Volantis and Zandan, are working with dotMobi to collate and continually polish data on handset qualities so that developers can produce "device aware" content with the most up-to-date data available.

About Mobizoft
Mobizoft began in 2005 in Lulea, Sweden, with the perception of providing mobile users worldwide a simpler way to access data over the Internet with the richest, full-featured experience conceivable regardless of the device. Mobizoft has become the Northern European market front runner providing technology to build and deliver rich media content optimized in real-time for all types of mobile devices. Through content delivery network partners, Mobizoft C4M is offered to over 1,000 content providers.

Monday, August 18, 2008

Google focuses on mobile apps in the Philipines


Google is closely following after growth trends in the mobile industry and user-generated mobile content in the Philippines, an executive has told reporters here.
Dipchand Nishar, senior director of Google for Asia Pacific products stated that the Philippines offer the 3rd largest consumer base for YouTube in the Asian Pacific region, following closely after Japan and Australia.
The "user-generated content" seems to be of particular interest to the Internet giant. The content is coming from the country that is being posted on YouTube, a company owned and operated by Google.
Nishar stated that Google recognizes the growth of the wireless mobile phone industry. "The mobile is a unique trend in the Philippines," The executive claimed.When asked about Google's plan for the mobile search space, Nishar stated that the Google has been partnering with carriers in several other countries. "That's obviously a route we're going," he stated.Nishar added that noting that people use Google on their mobile handsets to search for information "Our mobile search traffic is still organic," ."We've been successful in other countries, but we don't have much details" he stated.Nishar stated Google's monetization strategy is still "search-based" yet, pointed that there is a "positive collateral benefits" in pushing Google applications to users.When asked about plans to set up office in the country, just like rival Yahoo! Nishar stated that "We're barely 10 years old. But we're beginning to have more physical presence here. Our Singapore office is just a year old,".Nashir stated the Philippines is a strong market because there has been a lot of "grassroot evangelism" of Google applications.
The executive, for one, pointed out that De La Salle University has recently deployed Google Apps, Google's free software suite, in its schools. The Google executive also stated the company will stick with its philosophy of "providing best possible user experience" because after that, "revenues will follow."

Mobile Search: All to Play For


Mobile search has been slow to take off, but marketers seeking to connect with young consumers should not ignore the medium as technological advances and brand investment start to boost its appeal. By Mairi Clark The growth of mobile search has been hindered over ie past five years by perceived high data costs and mited handset capability. However, higher bandridths and the uptake of 2.5G- and 3G-capable andsets by more mainstream consumers means the medium is likely to become a more important driver of both revenue and traffic for brands.
Nokia estimates that by 2015,5bn people globally will have access to an always-on mobile internet connection, and there will be a 100- fold increase in mobile network traffic. What does this mean for brands? First, mobile internet users will use search in a different way from regular internet users. While the latter tend to search for several keywords to refine their results, mobile users - particularly because of the small size of their screen - will look for only a couple. This means that only the biggest brands with the deepest pockets will even appear to consumers in the majority of mobile search listings.
The biggest trend in mobile content search, and use of the mobile internet in general, is for users to venture beyond their operator's designated portal to access that of another brand. Mobile web advertising is encouraging this practice; click-through rates for mobile web ads are reportedly five to 10 times higher than those for other forms of online advertising.
Scott Gallacher, director of online and partnerships at Sky, believes that many brands are wary of investing a huge amount of money in mobile search because it has not yet been seen to have sufficient penetration to warrant the spend. ? don't think mobile search is on the radar for most companies because it's just not that important a channel [to them], so why would they invest in it?' he asks. 'From a brand perspective, it's slightly different for us because we have a mobile-based TV product, so we focused on that and made sure the content worked in that environment. If that's not part of your core business, then I'm not sure why you would have a specific mobile presence. Yell, of course, provides a very good mobile service, but that's core to its business.'
Hugh Griffiths, director of mobile at Microsoft, says brands should be aware of the benefits of mobile search. cents lot of brands produce content that's very campaign-specific,' he says. 'Consumers, particularly teenagers and those in their early 20s, expect good-quality mobile content. In its current campaign, Vodafone is going to spend millions of pounds on the mobile web. What's the expectation of users if the operators are telling them to use the mobile internet; what do brands want those users to experience? Do they expect them to j ust take a rendered version of their website? I think that's completely the wrong approach.'
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Too many companies give insufficient focus to the mobile web, according to Griffiths. 'At the very least, brands have an opportunity to create a great experience for users,' he says. 'There's an opportunity for them to be taken to a mobile microsite that features the same kind of creative as on the regular website.'
The rise of mobile search is primarily due to advances in handset technology, and Dr Windsor Holden, principal analyst at Juniper Research, believes that the mobile network operators have pulled off a canny move by working with the major search engines. 'The improved user interface on handsets is making it a lot easier for people to search on the mobile internet,'he says.'Providers such as Google and Yahoo! are getting into the mobile space. The phone operators used to guard their fiefdoms terribly, as they wanted to have more control of the value chain, but that has become unsustainable because people clearly want to emulate on the mobile web what they do in the fixed space. The operators have invited the major search engines into their tent, rather than kept them out.'
Location-based mobile search -where the user's location is taken into consideration when ranking search results - is one of the terms currently being bandied about in the UK, but Gallacher doubts its popularity as a technique. 'Everyone talks about it, but I'm not really sure howbig a market it is,' he says.
Griffiths disagrees, and points out that Microsoft has adapted its mobile web service to enable location-based search. 'Mobile search is certainly more focused on the destination, rather than browsing,' he says. On our mobile search engine, we now have a specific service that sits below the search bar, "Find my location". We did that because there's a high possibility the search will be location-specific. If they're searching for mobile content, users can do that anyway. Entertainment brands are not really going to be location-based in mobile search. We're coming at it from a different perspective.'
Holden says brands should be aware that use of mobile search varies according to country.'You need to look at the level of mobile search in the emerging markets,' he says. 'Location-based search is growing in the developed markets, but not necessarily in the emerging ones, where it fulfils the role that the fixed internet does in its established markets. In India, four times as many people use the mobile internet as use the fixed internet.' According to Holden, there is no point in mobile page-makers duplicating content from the fixed internet, because the latter has been designed for display on much bigger computer monitors. 'What you need is a site that's designed to be viewed on a mobile screen,' he says.
Although Gallacher is not convinced that brands should start spending millions on mobile search, he does believe there are factors that could contribute to the sector's growth. 'Something will occur to people when they're travelling or doing something else, and they will want to look into that immediately,' he says. 'Mobile-specific content and search make the mobile internet make sense. But it needs to change. On mobile, it's a different interface from online. Texting has developed its own language; you would expect a version ofthat to be developed for mobile search. The market is still embryonic.'
Griffiths agrees the market is young, but believes it is maturing. 'In the past five months, our mobile search business has grown by more than 250%, and anecdotal evidence from network operators says people are using bookmarks to avoid having the delay of going through the network's portal.'
In this context, Griffiths argues that brands must engage better with the mobile internet, for example by ensuring they have a mobile- optimised web offering, to help develop the mobile search medium to its full potential.
Mobile web: has an Impact on the way people search
Fact file Jargon buster
Mobile search can be Identified In different ways depending on the objective of the user.
Mobile-optimised search engines
Virtually all the major search engines, including MSN, Yahoo! and Google, have created a mobile-optimised version that accommodates the limitations of the mobile platform.
Mobile question-and-answer services
Not so much a search tool as a service. Users text a question to a mobile shortcode number and an answer is sent to their handset. Most people who use such services have specific, detailed questions, but more generic ones, such as on local services, are also asked. Answers can include links to relevant maps or companies.
On-portal content search
When a user does not leave their mobile operator's site. If they do leave, it is to visit partner sites.
Off-portal content search
As the term suggests, this is when a user searches for mobile content by leaving their mobile operator's homepage.
Local search
With the advance of GPS and cell-tower triangulation, this is becoming more popular. It enables a user to find a nearby service, such as a restaurant or petrol station, through location-based tracking, or by inputting their location. Occasionally called mobile directory search.
'The mobile phone operators have invited the major search engines into their tent, rather than kept them out'
Dr Windsor Holden
Juniper Research

By Clark, Mairi
Copyright Haymarket Business Publications Ltd. Jul 23, 2008
(c) 2008 Marketing. Provided by ProQuest LLC. All rights Reserved.

Friday, August 15, 2008

settlement has been reached with Mobile Messenger over "mobile content" charges

A settlement has been reached with Mobile Messenger in class action lawsuit about claims that unauthorized charges for "mobile content" were placed on the wireless phone bills of customers throughout the country. The settlement, which was preliminarily approved by the U.S. District Court in Miami last week, entitles wireless customers across the US to get refunds for unauthorized mobile content charges. Mobile Messenger has denied any wrongful conduct.

Mobile Messenger acts as an intermediary, between content providers, marketers and mobile operators, providing clients with advice on consumer protection, billing and payment, and direct customer support for users purchasing mobile content through its system.

The lawsuit alleged that there were not adequate safeguards in place to ensure that customers are only billed for services they agreed to purchase. This settlement is the first nationwide settlement with a company of this kind and follows a similar settlement reached with AT&T Mobility, LLC over similar issues.

iLoop Mobile creates state-of-the-art mobile content site

iLoop Mobile, the leading technology and services company for interactive mobile marketing campaigns and mobile content delivery, has announced today the launch of a mobile Internet presence for the Barack Obama presidential campaign with M.BarackObama.com. The mobile Internet site will enable supporters, the media, and the general voting public to receive the latest news, campaign developments and Obama multimedia mobile content anytime, anywhere, through their mobile phone.
The iLoop Mobile powered Obama mobile site engages voters using a wide array of mobile capabilities, each tactically deployed for specific communications objectives such as raising voter awareness to Obama's position on key political issues, driving viral voter communications to get out the vote, and engaging the voter with compelling video, images, ringtones and information.
The news and press releases sections of the site deploy cutting edge mobile technology from iLoop Mobile that easily selects and extracts content automatically from the Obama broadband Web site and dynamically places it in the mobile site instantly as it changes. Other Obama mobile features include:

Opt-in to SMS alerts for appearance schedules, speeches, downloadable content (video, wallpapers, ring tones) and more

A viral "Tell-a-Friend" component on every page of the site which allows a user to easily forward the site to another person's phone

  • Meet Barack section with media rich bio information
  • News and press releases dynamically fed by the Obama Web site
  • Video downloads of portions of important Obama speeches
  • Downloadable Obama ringtones and wallpapers
  • "Share the Hope" viral component where the user can forward an animated image to a friend with a personal message of "hope" attached
  • Mobile voting page that polls the users opinions on the issues

iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing, mobile advertising and mobile content distribution. The company's award-winning mFinity(TM) platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. mFinity(TM) offers a self-service integrated solution for creating and managing all types of SMS marketing and messaging, mobile Internet sites, mobile advertising, Web sites for mobile content delivery and many other mobile initiatives and services.

Thursday, August 14, 2008

Winmax Trading Group Delivers Content Delivery Network to Consumers


Winmax Trading Group, Inc. is delivering unmatched Content Delivery Networks (CDNs) to customers through its strategic content delivery platform for entertainment, technology, enterprise, and government entities around the world. Winmax's CDNs enable any object in an individual's or company's digital media library to be instantly delivered and monetized.

CEO and President of Winmax Trading Group, states, "The vision to deliver a true media-quality Internet experience to an emerging and voracious media-consuming audience has been realized with our Mobile Media Suite."

With over seven years of experience and skill in delivering content over the Internet, Winmax is a global leader in Mobile Marketplace Management, offering a managed suite of mobile content services. Our network architecture allows the user to maximize their experience through high performance and reliable delivery of content to a myriad of social network and social media sites. Furthermore, Winmax allows its platform users to monetize their content through its robust advertising platform.

The recent launch of the Mobile Media Suite 3.0.1 offers users the ability to access their mobile phone's camera directly through the camera tab located in the application and upload their media directly to their profile. Users can then upload their media directly from their Mobile Media Suite profile to "Other" social networks and social media sites. This recent example of Winmax's Mobile Marketplace Management was highlighted in an interview with Wall Street News Magazine.

Winmax's specialized development platform and suite of managed services reduce the time-to-market for new mobile services, create new revenue streams and improve brand loyalty through expert mobile merchandising and customer relationship management.

bnetTV.com, Inc. is a wholly owned subsidiary of Winmax Trading Group, Inc. with offices in New York, NY, San Jose, California, Orlando, Florida and Calgary, Alberta, Canada.

This release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of Winmax Trading Group, Inc. and its subsidiaries, including bnetTV, Inc. (hereafter collectively referred to as "the Company," "we," "our" or "us") to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The words or phrases "would be," "may allow," "intends to," "may likely," "are expected to," "may continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including:

  • intense competition in the webcasting, online media, web development design, Internet solutions, e-commerce, and retail business;
  • whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retain, motivate, and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully;

whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations. bnetTV, Inc is a wholly owned subsidiary of Winmax Trading Group, Inc. bnetTV's agreements and event coverage should not be construed by any means whatsoever as having any impact on or a reflection of the Company's future stock price or future financial results.

Monday, August 11, 2008

dotMobi Wins Key Licensing Agreements for Its Mobile Device Database

The company behind the .mobi Internet address designed to help consumers find mobile content, announced that Microsoft’s MSN Mobile group will use dotMobi's DeviceAtlas mobile device database to help develop and deliver mobile adapted content to its customers.

DeviceAtlas is a superset of existing mobile device databases, containing attribute information for more than 5,500 devices around the world, including leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle. Due to dotMobi's special position in the industry, it offers DeviceAtlas for free to mobile internet content developers worldwide, with low-cost versions offered to enterprises.


As part of its goal to meet the needs of its mobile internet users, MSN Mobile is planning on using DeviceAtlas to understand the mobile capabilities of its customers and help deliver mobile content that best meets customer's needs.

"We’re pleased to lead the way in adopting DeviceAtlas as our standard for mobile content development," said David Raissipour, group program manager, at Microsoft's MSN Mobile group. "dotMobi’s DeviceAtlas is unique in that it ties together the mobile content, operator, and handset communities, and lets us create the kind of specialized content that continues to differentiate MSN in the market."

Morodo, an international call provider, has also adopted DeviceAtlas as its in-house standard.

To promote and provision MO-Call, a software-based service that offers low-cost international calls direct from a mobile phone, Morodo needed a solution to handle the thousands of different phones and operators in the world. The company implemented DeviceAtlas to provide their users with a seamless experience on its http://mo-call.mobi site.

"Since implementing DeviceAtlas and launching our .mobi site, we've seen an increase in registrations. Interestingly, customers are coming from all over the world. I think that shows the power of the .mobi domain in marketing a brand," said James Barnes, Technical Director, Morodo.

Paul Nerger, Vice President of Advanced Services and Applications at dotMobi, said, "DeviceAtlas continues to grow by the day in the number of phones and attributes that are available to developers. We're excited that Microsoft and Morodo have seen the benefits of DeviceAtlas in helping to resolve the issues inherent in the heterogeneous nature of the mobile handset industry."

The Olympics Create Opportunities for Mobile Web Content and Service Providers

With improvements introduced by mobile devices like the iPhone, most people will agree that the mobile Web is still harder to use, and as a result less functional, than the World Wide Web accessed from computers.

The 2008 Olympics offer mobile content and service providers an opportunity to show off their products when it comes to new solutions for improving the mobility of the mobile Web. Interest in mobile content related to the olympics will be high and will attract new mobile Web users encouraging the ones who have tried it in the past to give it another chance.

Definition of the ‘mobile Web’
The ‘mobile Web’ refers to the ability to access and use the Internet from a mobile device. That will include the open Internet as experienced on the PC as well as made-for-mobile Web sites and walled-garden portal content provided by network operators. On a more figurative level, the mobile Web represents the ability to tap into the vast amount of information, services, applications, and networks on the World Wide Web at any time, from any place.

Providers strategy for the mobile Web
Server-based solutions, which sit in the core data path of the carriers’ networks and require no client software downloads, drive mobile content adaptation, across all networks, to all devices. Key dstrategy is that all mobile Internet services — Web, video, advertising, filtering, optimization — are fully integrated on a single in-network platform for ease of deployment and operations.

Overview of the mobile Web market in the U.S. and the related challenges and successes carriers are experiencing
Although game-changers like the iPhone are speeding up consumer adoption of the mobile Web, many issues, such as interoperability and usability problems, continue to plague the industry and impede its progress. The major challenge that carriers face is in delivering a mobile Web browsing experience that is comparable to its PC counterpart. Consumers have understandably high expectations in terms of speed and ease of use. Forcing them to browse the Web on a small-screen device, which is often incapable of displaying and delivering rich content in a reasonable amount of time, has led to user frustration. One boon for consumer adoption has been the recent introduction of unlimited data plans which allow users to browse the Web without fear of overage charges. Other recent success factors include increased device sophistication, including full Web browsing capabilities, and the roll-out of 3G networks with dramatically increased bandwidth.

key to successfully creating sustained interest in the mobile Web
Providing consumers with compelling lifestyle reasons to use the mobile Web is the key to sustaining interest. Moving forward, location-based services such as customized weather, turn-by-turn navigation, traffic alerts, and geographically targeted mobile advertising will be one of the key drivers of mobile Web adoption because they offer benefits to users that they can’t necessarily get from using their home computers.

Another driver of mobile Web adoption will be ease of use. Today’s consumers face restrictions on the type of content and services they can access and use based on their device, carrier’s network and Web browser. These restrictions are especially exasperating compared to the freedom that users are accustomed to when surfing the Internet from a laptop or desktop.

Opportunities being presented for U.S. wireless carriers during the 2008 Olympics
The adoption of the mobile Web by capitalizing on the surge in demand, particularly for video content, which will be fueled by fans who want constant updates and replays on the go. This spike in mobile Web usage also represents a residual opportunity for carriers to continue driving adoption among casual users after the Beijing games are over. The key to capitalizing on these opportunities will be the delivery of a superior user experience powered by faster networks, increasing browser sophistication, improved mobile device performance, and in-network content adaptation and optimization solutions that leverage and enhance the effects of these factors. In fact, Bytemobile already optimizes several provincial networks of China’s two wireless network operators, China Mobile and China Unicom.

Things that can be done to boost interest in the mobile Web after the Olympics
Long-term solutions, such as the implementation of 3G and WiMax networks, will sharply improve the speed and usability issues that have plagued the mobile Web and deterred many consumers from using it on a regular basis. In the near term, it will be essential for wireless carriers to work closely with browser providers, device manufacturers, content providers, and application developers to enable mobile consumers to use the same content and applications that they use on their PCs. As an example, Bytemobile is working closely with a number of China Mobile and China Unicom provincial operators on data optimization and content adaptation solutions for their existing and next-generation networks.

The future for players in the mobile Web market, and for the industry as a whole
As mobile data usage continues to grow exponentially, we see three key trends taking shape: convergence, openness and personalization. With the emergence of organizations like the Open Handset Alliance and the LiMo Foundation, the mobile ecosystem is shifting toward the convergence of the PC and the mobile Internet experience and the ability for users to access all content across all networks and all devices in a totally open environment. This will require collaboration and cooperation among wireless carriers, browser providers, device manufacturers, content providers, and application developers.
Mobile applications, like those available for download from Apple’s iPhone App Store, are already beginning to change the way that consumers think and feel about their mobile phones. These devices — and, more to the point, the user experience that they deliver — are becoming highly personal, with the result that consumers develop an attachment to and a relationship with them. Targeting of mobile advertising based on user behavior and browsing context will come into play here as well, allowing players in the mobile space to influence the content and purchasing choices of the users.


About Bytemobile
Founded in 2000, Bytemobile is a Tier One provider of integrated mobile Internet solutions which optimize the delivery of data, Web, multimedia, advertising, and filtering services to consumers on mass-market handsets, feature phones, smartphones, and laptops. Currently, our customers include 92 mobile network operators spanning 53 countries, including 12 of the world’s 15 largest tier-one carriers. These carriers include AT&T, China Mobile, China Unicom, KDDI, KPN, NTT DoCoMo, Orange, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica O2, Vodafone, and WILLCOM.

Saturday, August 9, 2008

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Metrics Attracts Customers to dotMobi’s DeviceAtlas


The company behind the .mobi mobile Internet address for mobile content, is attracting customers to its DeviceAtlas mobile device database.

Initially, when dotMobi built DeviceAtlas, it was interested in targeting the long tail of the mobile Web community and developers, said Paul Nerger, vice president of Advanced Services and Applications at dotMobi. But even though they may have their own in-house databases, larger mobile Websites are showing interest in DeviceAtlas.

The database was built for the purpose of content adaptation, so applications could work on many phones rather than being built for a single or a few devices. However, nearly half who purchase licenses are using it for analytics. For example, a site owner might want to know what percentage of devices has GPS or the 10 most popular devices visiting the site.

This week, dobMobi announced that Microsoft’s MSN Mobile group will use DeviceAtlas to help develop and deliver mobile-aware content to its customers. International call provider Morodo also was announced as customer of DeviceAtlas. The company offers a VoIP service for low-cost international calls from a mobile phone.

The company offers DeviceAtlas for free to mobile Web content developers worldwide, with low-cost versions available for enterprise use. dotMobi’s goal is to break even on its offerings; it’s more interested in encouraging development for the mobile Web. The past two quarters, it has come in ahead of plans, Nerger said.

The company is backed by mobile operators, network and device manufacturers and mobile content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

DeviceAtlas contains attribute information for more than 5,500 devices around the world, including devices like the Apple iPhone, Research In Motion’s BlackBerry, Nintendo DS Lite and Amazon Kindle. The database includes anything with a browser, including a Samsung refrigerator.

Tuesday, August 5, 2008

Companies Look for a Way for Adaptation of Rich Internet Content Into the Intranet

The widespread adaptation of Enterprise 2.0 ideology is changing the way that companies everywhere do business. Proof of this can be seen in this week's Intranet Week 2008 convention in Boston, Massachusetts, where hundreds of companies will convene to discuss how to make their intranet more reflective of the Enterprise 2.0 movement. Companies everywhere are upgrading their internal intranets with tools that allow their employees to pool their expertise and collaborate on projects. Yet, a consistent hurdle that companies find themselves faced with is the adaptation of rich internet content, such as video, into their intranets.

Jason Deadrich, the founder of a company that specializes in integrating content from the internet into corporate intranets has stated, "Everyone is familiar with public video sharing sites for the general consumer. The business world understands how important these new technologies are. They have the potential to become a category exploding product in business-to-business communication. But the sharing culture of public video sites also creates security problems ... Companies are reluctant to put video and other rich internet content on public sites because they would lose control over what happens to their content and who sees it, and would have no record of who saw what. So any enterprise application of this technology must offer security and control."

Fordela Corporation is attending the Intranet Week 2008 convention introducing a robust solution to the problem of integrating rich internet content to the corporate intranet. Fordela's Media Manager(TM) allows clients to control who sees their shared material, record who sees it and monitor the extent to which they use it. Deadrich is keen to point out the wide potential: "We can build our platform into a tailor made application for every conceivable use -- from a learning management system to a way to easily monetize your rich internet content. Imagine delivering rich-media, high-definition -- the possibilities are endless."

Monday, August 4, 2008

Web to Mobile Content Adaptation

Technological advances in the capabilities and features of mobile devices, such as mobile phones and PDAs has led to a huge growth in the amount of types of device that you can now surf the Web with. Some industry leaders refer to the Web that can be accessed from mobile devices as the Mobile Web.

The large number and variety of Web-enabled devices poses a number of challenges for Web site owners who want to offer access from mobile devices. The W3C Device Independence Working Group described many of the issues in its report Authoring Challenges for mobile Device Independence.

One approach to solving this challenge is based around the concept of Content Adaptation. instead of authors having to create specialized pages for each kind of device that might request them, content adaptation automatically transforms an author's material.

As an example, content might be converted from a device-independent markup language, such as XDIME, an implementation of the W3C's DIAL specification, into a form suitable for the device, such as XHTML Basic, C-HTML or WML. Similarly a suitable device-specific CSS style sheet or a set of in-line styles might be generated from abstract style definitions. Likewise a device specific layout might be generated from abstract layout definitions.

Once created, the device-specific materials form the response returned to the device from which the request was made.

Content adaptation requires a processor that performs the selection, modification and generation of materials to form the device-specific result. IBM's Websphere Everyplace Mobile Portal (WEMP), BEA Systems' WebLogic Mobility Server, Morfeo's MyMobileWeb and Apache Cocoon are examples of such processors.

Wurfl and WALL are popular Open Source tools for content adaptation. WURFL is an XML-based Device Description Repository with APIs to access the data in Java and PHP (and other popular programming languages). WALL (Wireless Abstraction Library) lets a developer author mobile pages that look like plain HTML, but converts them to WML, C-HTML and XHTML Mobile Profile depending on the capabilities of the device from which the HTTP request originates.

InfoGin developed an automatic Web to mobile content adaptation engine that offers users to surf the web using any mobile device with an automatic and real-time intelligent conversion engine for professional content-editing and marketing products, that enable full control over the delivered content. So far over 20 million mobile users across the globe are already using InfoGin’s Platform.