Openwave, content adaptation service , Reveals New Services for Operators

Openwave Systems Inc. , one of the worlds leading software innovators enabling revenue-generating personalized services which converge with the mobile and broadband experience, today added two new services: Openwave(R) Passport and Openwave(R) OpenMedia, to its service management portfolio for operators to enhance and monetize the wireless mobile internet experience. Openwave Passport is a new service that enables mobile operators to tap into new revenue streams by offering on-demand mobile internet access to consumers. Openwave OpenMedia is an open, multimedia content adaptation service that is designed to make content more attractive on a mobile wireless device.

"In order to thrive, operators must capitalize on new opportunities with the mobile internet, delivering a superior experience through value added services and leveraging new service monetization methods," said Sean MacNeill, vice president and general manager for service management and global services, Openwave. "Openwaves mobile internet services set a new industry standard for experiencing the web on a mobile device, and are driving new opportunities through support of pay as you go mobile internet and service subscription signup models."

"It is not only crucial for operators to deliver subscribers the best possible mobile internet experience, but it is also imperative that they add value to the burgeoning off-net world as a way to remain a part of the value chain," said John Delaney, Research Director, EuropeanConsumer Mobile, IDC. "By optimising their own subscribers experience of the internet in mobile phones, operators can establish a clear value-added position as access providers."

Openwave Passport
Openwave Passport permits the mobile operator to supply a range of time-based internet access options to the casual wireless mobile internet user. This type of personalized access can attract new data users, including roaming and visiting subscribers who may not wish to sign up for contract-based data access plans. It is also a way to market value-added services to data subscribers. The key strength of Passport is its ability to intelligently intercept subscriber initiated data transactions and offer targeted services that are relevant to the individual user. Openwave Passport is available as an optional service for the Openwave Integra platform as well as the latest version of the Openwave Mobile Access Gateway (MAG).