Google focuses on mobile apps in the Philipines

Google is closely following after growth trends in the mobile industry and user-generated mobile content in the Philippines, an executive has told reporters here.
Dipchand Nishar, senior director of Google for Asia Pacific products stated that the Philippines offer the 3rd largest consumer base for YouTube in the Asian Pacific region, following closely after Japan and Australia.
The "user-generated content" seems to be of particular interest to the Internet giant. The content is coming from the country that is being posted on YouTube, a company owned and operated by Google.
Nishar stated that Google recognizes the growth of the wireless mobile phone industry. "The mobile is a unique trend in the Philippines," The executive claimed.When asked about Google's plan for the mobile search space, Nishar stated that the Google has been partnering with carriers in several other countries. "That's obviously a route we're going," he stated.Nishar added that noting that people use Google on their mobile handsets to search for information "Our mobile search traffic is still organic," ."We've been successful in other countries, but we don't have much details" he stated.Nishar stated Google's monetization strategy is still "search-based" yet, pointed that there is a "positive collateral benefits" in pushing Google applications to users.When asked about plans to set up office in the country, just like rival Yahoo! Nishar stated that "We're barely 10 years old. But we're beginning to have more physical presence here. Our Singapore office is just a year old,".Nashir stated the Philippines is a strong market because there has been a lot of "grassroot evangelism" of Google applications.
The executive, for one, pointed out that De La Salle University has recently deployed Google Apps, Google's free software suite, in its schools. The Google executive also stated the company will stick with its philosophy of "providing best possible user experience" because after that, "revenues will follow."